SWAYZ-Land Records was founded upon the principle of the acronym S.W.A.Y.Z.E. (State When All Your Zen Empowers) which was derived and created by SWAYZ-Land founders Negus Boatner and J.G. S.W.A.Y.Z.E. The phrase S.W.A.Y.Z.E. has been professed by J.G. throughout multiple songs throughout the course of his career. S.W.A.Y.Z.E. is the foundation of the movement to empower the youth through the re-focusing of togetherness with the body, mind, and soul. This is the State Where All Your Zen Lands.